As part of the agreement, DiDi will also take the reins as naming rights partner for VRC’s popular Mates Rates product, the ultimate trackside hangout on the Flemington Front Lawn.
In 2024, 20.8% of Cup Week attendees chose rideshare as their primary mode of transport to arrive at Flemington Racecourse, and the VRC has recorded consistent growth in the number of patrons using rideshare to both arrive and leave during the Carnival.
VRC Chief Commercial Officer Fran Vavallo said the partnership will enhance the overall event experience for VRC Members and racegoers.
“We are delighted to welcome DiDi to the VRC family as our Official Rideshare Partner,” Ms Vavallo said.
“This partnership will make travelling to and from Flemington even more convenient and enjoyable. We want everyone to soak up every minute of their day at Flemington, knowing DiDi is there to get them home safely when the celebrations are done.”
DiDi made its Australian debut in 2018 - launching first in Geelong before expanding into multiple states - DiDi has offered app-based rideshare and delivery services to millions of users across the region.
DiDi’s Chief Marketing Officer, Tim Farmer, said the collaboration with the VRC is another exciting opportunity for DiDi to create even more value for riders.
“The Melbourne Cup Carnival is about going big on the fun, not the fare.
That’s why DiDi is proud to partner with VRC – giving racegoers a better deal getting to Flemington so they can splash out trackside on the things that count – the fashion, the food, and maybe even a responsible flutter on the races” Mr Farmer said.
Tickets are now on-sale for this year’s Melbourne Cup Carnival, for more information visit vrc.com.au.
